Place your brand at the heart of the shopping journey

As one of the world’s largest shopping sites eBay provides advertisers with the opportunity to target customers as they carry out their individual shopping journeys.

This is Online Retail Media (ORM) and the online equivalent of offline shopping marketing tactics such as in-store point-of-sale and merchandising.

By integrating and delivering the most relevant messaging throughout the eBay user experience in the right place and at the right time you are able to more scientifically influence the purchasing process from initial awareness and browsing through to purchase and after sales care.

You don’t have to sell on eBay, to advertise on eBay

More and more advertisers are realising that you don’t have to be selling on eBay to benefit from advertising on eBay. ORM is all about giving potential buyers a good shopping experience and that includes when they click on a piece of online retail media on eBay but end up buying on another site. As we all know it’s not just a case now of focusing on the last click-through to purchase but about the numerous exposures to communications beforehand.

Connect with today’s savvy consumer

Our days of impulse purchasing seem to be a thing of the past. As information has become more accessible, ways to shop more diverse and our incomes more stretched we have become more conscious of how and what we buy. So our time spent researching and browsing is increasing providing an extended window of opportunity for advertisers and brands to connect when it matters most.

Advertising on shopping sites has more impact

To appreciate the impact of ORM together with e-retail specialist IMRG we undertook an extensive research study (High-street to i-street independent research 2011 commissioned by eBay Advertising), which amongst other things demonstrated the extra impact advertising has when it appears on shopping sites. It’s hardly surprising but we seem to be more pre-disposed to advertising when we are in shopping mode and this was the case in over 60% of different categories including electronics, mobile, entertainment, clothes and home and garden.